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August 8, 2013 07:37 pm GMT

Our Picks From Dreamit Ventures' NYC Demo Day

DreamIt Ventures PictureThe start-up accelerator Dreamit Ventures held a demo day for its third New York class of entrepreneurs yesterday in midtown Manhattan. The fifteen companies presenting included a fashion trend forecaster, a home service management platform, and a souped-up LinkedIn for lawyers, among many others. Three of the teams are also participants in Dreamit Israel, a special program that gives Israeli entrepreneurs accelerator time in Israel and New York in order to give them broader market exposure. It wasn’t the most groundbreaking of demo days, but there were some solid ideas out there. Here are our picks from the lineup. TouchBase: Founded by a team from MIT, TouchBase is a technology that uses a smartphone app to read physical objects printed with invisible conductive ink tags. A business card, for instance, can then be embedded with digital content so that when you swipe the card across the app on your phone’s screen, it reads the pattern like a QR code and the content opens on the screen. (The team had business cards on hand today that linked to the trailers of upcoming movies.) Co-founder and CEO Sai To Yeung told me that the product will still be in development for another few months, and that they are planning to reach out to clients at the end of 2013. Yeung said that the commercial applications of this could range from putting tags on Magic the Gathering cards to animate a battle to authentication and ticketing. In everyday life, tagged metro cards could show a traveler’s balance. And it has distinct advantages over NFC and QR codes, Yeung said: while NFC is expensive and only available for a fraction of smart phones, visible QR codes make for easy counterfeiting. The one downside is that you have to have the app already in order to scan the conductive ink code. TouchBase announced today that they are raising $500,000 for patent application, further research, beta testing, and staff growth. Callida Energy: Callida Energy is out to reduce commercial buildings’ energy waste and the billions of dollars in associated costs by taking a predictive approach to regulating electrical and fuel usage. While most buildings currently operate in a reactive way, which tends to be inefficient, Callida uses measurements like occupancy and weather forecasts for the upcoming day to suggest heating and cooling schedules that regulate the building’s temperature more efficiently throughout the day. It makes use

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