An Interest In:
Web News this Week
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
- April 18, 2024
Some of Our Sources
- Pearsonified
- The Logo Smith
- Abduzeedo
- TutsPlus - Design
- Vandelay Design
- CSS Globe
- Stylized Web
- Wal You
- Spyre Studios
- Web Resource Source
Help Webnuz
Referal links:
August 8, 2013 08:51 pm GMT
Social analytics company Dachis Group is launching a new feature that CEO Jeff Dachis (who previously co-founded the agency Razorfish) described as "real-time marketing in a box."To illustrate the importance of this tool, he pointed to what has become the favorite example among social advertising types (or at least the ones I talk to) Oreo's "You can still dunk in the dark" ad that it tweeted when the power went out at the Super Bowl. Dachis Group's new capabilities mean that other brands can have their own Oreo-style moments, where they can jump into relevant conversations in a timely fashion.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TbsBUtbax6Y/
Dachis Group Adds Dashboards And Data For Finding Important Social Media Conversations In Real-Time
Social analytics company Dachis Group is launching a new feature that CEO Jeff Dachis (who previously co-founded the agency Razorfish) described as "real-time marketing in a box."To illustrate the importance of this tool, he pointed to what has become the favorite example among social advertising types (or at least the ones I talk to) Oreo's "You can still dunk in the dark" ad that it tweeted when the power went out at the Super Bowl. Dachis Group's new capabilities mean that other brands can have their own Oreo-style moments, where they can jump into relevant conversations in a timely fashion.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TbsBUtbax6Y/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch