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August 6, 2013 03:55 am GMT

While We're Trying To Follow His Game Of Checkers, Jeff Bezos Is Playing Chess

tumblr_lnnhypk5Ds1qbeqyjA few years ago, I just didn't get it. I couldn't for the life of me understand how a company like Amazon could operate, let alone flourish. I spent the majority of my time following Apple, a company which in many ways was the antithesis of Amazon. Apple was all about huge margins, big profit. Amazon seemed to avoid profit like the plague. The more razor-thin the margin, the better. They were Bizarro Apple.

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