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August 6, 2013 09:10 pm GMT

T3 Reveals Scout, A Mobile Context Engine That Knows Where You Are & What You're Doing, To Personalize Apps & Sites

Scout-logoDigital marketing and advertising firm T3 (The Think Tank) is today launching a new platform for mobile application and website developers called Scout, which will allow brands to customize a native application or website's experience to individual users by tapping into the sensors' on users' smartphones, and connecting to back-end enterprise systems. This platform, which T3 dubs " a context engine for mobile apps," is entering beta with customers including Coca-Cola and 7-11 already on board.

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