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August 6, 2013 03:34 pm -04

Nielsen study shows connection between TV ratings and Twitter activity

DNP Nielsen study links TV ratings with volume of related tweets

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it's also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more people tweet about a particular show, the more people will watch it. Likewise, the higher a program's viewership, the more likely people are to discuss it on Twitter in real time. Certain types of programming -- reality TV, comedies and sports -- showed a higher percentage of ratings changes influenced by social media, while things like scripted dramas showed a smaller but still noticeable uptick. The times are a-changin', and studies like this one are bound to inspire broadcasters and advertisers to change with them.

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Via: VentureBeat

Source: Nielsen


Original Link: http://www.engadget.com/2013/08/06/nielsen-study-shows-connection-between-tv-ratings-and-twitter-ac/?utm_medium=feed&utm_source=Feed_Classic&utm_campa

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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