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August 5, 2013 11:47 am PDT

Smurfs 2 already paid for with productplacement

The one good review, from Variety's Scott Foundas, could not rescue Smurfs 2 from a weak domestic opening. But it's doing OK abroad, and its $150m production budget was reportedly covered in full by product placement.



Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/-Nvk9mKV0Lw/story01.htm

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