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August 5, 2013 12:00 pm GMT

Rocket's Africa Internet Holding Launches Hotel Booking Site Jovago To Put The Heat On Local Players

Screen Shot 2013-08-02 at 10.46.09It's often said that the question, 'what if Google launches something similar?', is the kind of thing that keeps entrepreneurs up at night. But if you're a burgeoning e-commerce startup in an emerging market, the same could also be said of the Samwer brothers' Rocket Internet. In the last few years, the German startup factory has ventured outside of its European roots to aggressively focus on emerging markets.

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