Yahoo adds Rockmelt to its stable of acquisitions

The Yahoo acquisition train just keeps on rolling! Rockmelt, the social browser news portal social content discovery service will be joining a growing cadre of properties that Marissa Mayer has snatched up. The platform, which seems to straddle the line between Pinterest and StumbleUpon, focuses on personalization and social networking as a way to highlight and serve up content it believes you'll want to read or watch. Yahoo, especially through its homepage portal, has always been about serving up content, and the expectation is that Rockmelt will help the company better hone its understanding of you and what you love. The announcement post makes it clear that Yahoo plans to actually integrate Rockmelt's technology with its existing platform, though, we're gonna have to wait a bit longer to see exactly what that marriage may look like. Rockmelt will shut down its existing apps and services on August 31st this year.

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Source: Yahoo, Rockmelt