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August 2, 2013 02:17 am GMT
LinkedIn, now with 238 million registered users on its social network for the working world, wants to follow in the footsteps of Facebook and Twitter and turbo-charge its advertising effort. Speaking during the company's quarterly earnings call, LinkedIn's CEO Jeff Weiner said that the social network will be introducing an advertising API, so that brands and agencies can more easily make bigger media buys on the social platform. An exact date was not named, but Weiner said an ads API was a "high priority."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EqGKSR3gVRs/
LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter's And Facebook's; A High Priority' Says CEO Weiner
LinkedIn, now with 238 million registered users on its social network for the working world, wants to follow in the footsteps of Facebook and Twitter and turbo-charge its advertising effort. Speaking during the company's quarterly earnings call, LinkedIn's CEO Jeff Weiner said that the social network will be introducing an advertising API, so that brands and agencies can more easily make bigger media buys on the social platform. An exact date was not named, but Weiner said an ads API was a "high priority." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EqGKSR3gVRs/
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