Editorial: Is Chromecast the little dongle that could change things?

It is sold out at Amazon. It is sold out at Best Buy online. It is sold out at the 16 Best Buy stores closest to my home in North Carolina. The nearest Best Buy availability is in Roanoke, Va. (Amazon and Best Buy are the retail outlets sanctioned by Google.) You can buy it directly from Google at the Play Store, but as of this writing, the wait time for shipping has been extended to three to four weeks.

In a world where people line up for hours to buy a $500 tablet, selling out a $35 dongle isn't necessarily a milestone, or an indicator of anything significant. But I'll hammer a prediction stake into the ground: Chromecast will create change in media consumption habits disproportionate to its price. Its power will come partly from its tech-candy pricing, but only partly. This little invention hits a few other sweet spots.

Filed under: Home Entertainment, Internet, Google

Comments