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August 1, 2013 04:41 am GMT

Zynga's Threatened At Least One With Friends Startup Before, And It Went Nowhere (So Far)

zynga with friendsThe news broke this morning that Zynga is suing the makers of the Bang With Friends app for allegedly infringing its With Friends trademark.There's been plenty of media discussion about the case (I was particularly amused by Will Oremus' suggestion that Zynga has become "the Lindsay Lohan of Silicon Valley startups"), but one thing that I haven't seen mentioned is the fact that Zynga has tried to stop other companies from using "With Friends" names in the past. Specifically, its lawyers sent a letter earlier this year to a startup called Apartment 7 saying that it had to change the name of its Cupid With Friends dating website, and that it had until May 24 to comply.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/k92l8NPJRUc/

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