UK's O2 launches 4G service August 29th in London, Leeds and Bradford (updated)

Soon enough, the UK will have more than one choice for 4G data. Come August 29th, O2 will offer LTE in London, Leeds and Bradford, with expansion plans for an additional 13 cities by year's end. Rates start a £26 per month -- current provider EE's cheapest is £21 -- and you get a 30 day "Happiness Guarantee" when ordering directly from O2. If that isn't enough of an incentive to buy direct (and pay a higher monthly price), the service provider is throwing in 12 months of free music content too. Keeping with the music theme, the telco is hosting a launch concert at its Sheperd's Bush Empire venue, and will stream it to billboards across London. Who's headlining the event is anyone's guess at this point, as are full details on data package speeds, bandwidth caps and other pricing tiers.

Update: In case you were wondering, those who use O2's network via Tesco Mobile or Giffgaff will also get the option of LTE, according to CNET, although it's apparently too early to say when or for how much.

Filed under: Cellphones, Wireless, Mobile

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