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August 1, 2013 01:00 am GMT
Stipple is announcing a partnership with Getty Images that integrates Stipple's technology for in-image advertising with Getty's library of photos.Technically, there was nothing before that stopped someone who published Getty's photos from including Stipple ads inside those photos. However, the new integration should make those campaigns more effective, particularly by tapping into the Getty metadata Stipple co-founder and CEO Rey Flemings said that one of the things that has "hindered" the use of photos online is the fact that most publishing systems strip the relevant metadata from those images.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GBCtSiH78uY/
Stipple Partners With Getty Images For Smarter In-Image Advertising
Stipple is announcing a partnership with Getty Images that integrates Stipple's technology for in-image advertising with Getty's library of photos.Technically, there was nothing before that stopped someone who published Getty's photos from including Stipple ads inside those photos. However, the new integration should make those campaigns more effective, particularly by tapping into the Getty metadata Stipple co-founder and CEO Rey Flemings said that one of the things that has "hindered" the use of photos online is the fact that most publishing systems strip the relevant metadata from those images.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GBCtSiH78uY/
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