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August 1, 2013 08:16 pm GMT
Run, which offers ad-buying tools and analytics, is announcing that it has raised $1.5 million in funding from Verizon's strategic investment arm Verizon Ventures.Co-founder and COO Dan Schwartz said that demand-side platforms (which are used by advertisers to buy ads across multiple ad exchanges and data sources) have mostly taken two approaches when it comes to mobile. First, there are the traditional DSPs that started on desktop and are now looking at mobile. Second, there are startups focused on mobile exclusively. He described Run, on the other hand, as part of "the first crop of ad tech 2.0 companies" and one that's taking a "mobile-first approach" to ad buying while still running campaigns that across devices.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WYeM5DqpOGA/
Mobile-Focused Ad Tech Startup Run Raises $1.5M From Verizon Ventures
Run, which offers ad-buying tools and analytics, is announcing that it has raised $1.5 million in funding from Verizon's strategic investment arm Verizon Ventures.Co-founder and COO Dan Schwartz said that demand-side platforms (which are used by advertisers to buy ads across multiple ad exchanges and data sources) have mostly taken two approaches when it comes to mobile. First, there are the traditional DSPs that started on desktop and are now looking at mobile. Second, there are startups focused on mobile exclusively. He described Run, on the other hand, as part of "the first crop of ad tech 2.0 companies" and one that's taking a "mobile-first approach" to ad buying while still running campaigns that across devices.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WYeM5DqpOGA/
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