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August 1, 2013 12:53 am GMT
Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite is part of a larger interactive marketing agency called Search Discovery.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QRxf_CvUfSk/
Adobe Buys Satellite For Tag Management Technology, Makes Deeper Move Into Marketing And Ad Tech
Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite is part of a larger interactive marketing agency called Search Discovery.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QRxf_CvUfSk/
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