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July 31, 2013 10:20 pm GMT
Eyeview, a company with technology that personalizes video ads, has raised $8.1 million in Series C funding.You can see some examples of Eyeview's personalization below. For example, the visuals in an ad for a national retailer could be tailored to highlight local stores and deals. The examples in the video are mostly focused on location, but CEO and co-founder Oren Harnevo said ads can also be personalized based on things like weather and time of day.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BtA9oRlT6YA/
Personalized Video Ad Platform Eyeview Raises $8.1M
Eyeview, a company with technology that personalizes video ads, has raised $8.1 million in Series C funding.You can see some examples of Eyeview's personalization below. For example, the visuals in an ad for a national retailer could be tailored to highlight local stores and deals. The examples in the video are mostly focused on location, but CEO and co-founder Oren Harnevo said ads can also be personalized based on things like weather and time of day.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BtA9oRlT6YA/
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