With 2 Million Users, Fashion App Pose Introduces Advertising

It's been two and a half years since Pose first launched on the iPhone, going on to expand to new platforms, including the web, iPad and Android. Having recently passed the 2 million registered users mark, Pose is now getting serious about turning its app into a real business.

On Monday, Pose launched an ad campaign with Juicy Couture Fragrances to promote its Viva La Juicy Noir fragrance (see image below). The ads aren't typical banner display units, fixed to the top or bottom of the app: Instead, they're modified takes on the app's standard "pose" and appear in-stream with poses uploaded by regular users. Users can "love" and "save" the ads just as they can with other poses. Read more...