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July 29, 2013 07:11 pm GMT
Will algorithms or crowdsourced recommendations lead the way when it comes to the mobile shopping done via aggregators like Fancy, Wanelo, Polyvore or Fresh? A startup called Wish is betting on the former, likening itself to "an AdWords for shopping." Today, the company is expanding its automated matching technology, which pairs people to product, into a new area: a mobile marketplace called "Wish Closet," This feature will now allow the company's nearly 15 million users to buy and sell items found in each other's closets.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y_mlC0rmiro/
Mobile Shopping App Wish Expands Into Re-Commerce With Debut Of Wish Closet
Will algorithms or crowdsourced recommendations lead the way when it comes to the mobile shopping done via aggregators like Fancy, Wanelo, Polyvore or Fresh? A startup called Wish is betting on the former, likening itself to "an AdWords for shopping." Today, the company is expanding its automated matching technology, which pairs people to product, into a new area: a mobile marketplace called "Wish Closet," This feature will now allow the company's nearly 15 million users to buy and sell items found in each other's closets.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y_mlC0rmiro/
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