An Exterminator Buys Some Facebook Buzz

At first blush, it doesn't seem to make a lot of sense for an exterminator to project a youth-friendly brand. You never see bug killers advertised on MTV, and it's unlikely that you'll see Justin Bieber tapped as the next spokesman for Orkin.

Yet an outreach towards the 18-34 demo seems to be paying off for Bug Out

When we last left Bug Out, the Anaheim, Calif., exterminator was pledging to spend up to $1,000 on Facebook and Twitter ads. A month later, the investment seems to have paid off — at least on Facebook. On that platform, the brand went from 135 fans to (as of July 29) 636, an increase of 501. Bug Out spent about $1.75 per Facebook fan Read more...