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July 28, 2013 04:38 pm GMT
Today Publicis and Omnicom, two of the "big five" global advertising and marketing agencies, announced a "merger of equals", in which the two will combine to create the world's biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group will be jointly run by the two existing CEOs, John Wren from Omnicom and Maurice Levy from Publicis, and headquartered both in New York and Paris, with a holding company HQ in the Netherlands.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gesIddQ_x_4/
Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan
Today Publicis and Omnicom, two of the "big five" global advertising and marketing agencies, announced a "merger of equals", in which the two will combine to create the world's biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group will be jointly run by the two existing CEOs, John Wren from Omnicom and Maurice Levy from Publicis, and headquartered both in New York and Paris, with a holding company HQ in the Netherlands.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gesIddQ_x_4/
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