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July 28, 2013 04:38 pm GMT
Today Publicis and Omnicom, two of the "big five" global advertising and marketing agencies, announced a "merger of equals", in which the two will combine to create a powerhouse with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group will be jointly run by the two existing CEOs, John Wren from Omnicom and Maurice Levy from Publicis.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gesIddQ_x_4/
Publicis And Omnicom Announce Plans To Form $35.1B Advertising Leviathan (Regulators Willing)
Today Publicis and Omnicom, two of the "big five" global advertising and marketing agencies, announced a "merger of equals", in which the two will combine to create a powerhouse with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group will be jointly run by the two existing CEOs, John Wren from Omnicom and Maurice Levy from Publicis.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gesIddQ_x_4/
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