These Beer Labels Come to Life as GIFs

Beer labels can be just as diverse as the brews inside the bottels and cans. The bold lettering, appealing color schemes and logos help you easily spot your favorite brands from across the bar or supermarket aisle.

Trevor Carmick, a Boston-based video editor at Shotgun Media Group, brought some labels to life by turning them into GIFs.

A Dogfish Head IPA features the brand's signature shark swimming in circles around a glass of the frothy beverage, while a winged demon adorns a bottle of a Ruination IPA by the Stone Brewing Company.

Carmick's Tumblr profile, "Beer Labels in Motion," began as a fun side project and grew as he gained a following of craft beer lovers and several breweries, according to his LinkedIn profile. Read more...