The Next Wave of Ads Knows Everything About You — Before You Do

Welcome to the world of inference advertising, which relies on targeted ads that use your smartphone's geo-location and social history to serve relevant mobile ads that know what you want, even before you do.

Predictive ads — tailored to your exact location and taste — may sound intrusive, but the idea is to cater to your preferences rather than to spy on you, says Bill Gross, the CEO of UberMedia and founder of the startup incubator Idealab.

"What we're trying to do is change advertising from intrusive to invited," Gross says. "The whole focus of UberMedia is to show the right ad at the right time, to the right person." Read more...