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July 26, 2013 05:51 pm GMT

Nielsen: Display Advertising Grew 26.3% in the First Quarter

Banner-ads

The much-reviled banner ad appears to have some life left.

Display advertising — a category that includes banners — grew 26.3% globally in the first quarter, according to Nielsen. The increase was led by Asia-Pacific and Latin America, where display advertising grew 33.2% and 48.2%, respectively. Even in Europe, a comparatively mature market, display grew 10.4%.

See also: Do Consumers Believe in Advertising?

One caveat: Nielsen doesn't yet measure search and mobile. The company is still working on ways to accurately track both of those categories. Still, the figures for display are in line with other researchers' reports. The IAB, which looks at advertising trends in the United States, estimated that display advertising grew 9% in 2012. The IAB defines display as encompassing banners, rich media, digital and sponsorships. eMarketer has also predicted that display revenues will eclipse search advertising revenues in the U.S. in 2015 Read more...

More about Advertising, Banner Ads, Nielsen, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/Ox7G2uhjxbQ/

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