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July 24, 2013 08:00 pm GMT

MoPub's New Dashboard Gives Developers One Place To Track Their Revenue Across Ad Networks

mopub revenue dashboardStartup MoPub aims to help mobile publishers and developers manage advertising from multiple ad networks and other sources. Today it's adding a seemingly-obvious-but-important feature a dashboard where customers can actually see how each source is performing.Marketing Director Elain Szu said that until now, publishers haven't really been able to see this data in one place. Instead, they'd have to go to each individual network, and even within MoPub, they had to access their data by pulling offline reports. Bringing all the results together has been a technical challenge, she said, but the real issue is that "nobody has taken the time to think about what insights they are trying to drive."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NOaC8W_QkOs/

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