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July 24, 2013 02:31 am GMT
If you're a working journalist (or even an aspiring one),you're probably getting tired of hearing that it'simportant to build your personal brand. Now, leavingaside the obnoxiousness of the phrase "personal brand," I suspectwe hear it so much because it's kinda true and a startup calledPressfolios aims tomake it easy for journalists to build that brand through an onlineportfolio. "Journalists probably best served by adopting themindset of entrepreneur rather than a serial employee," saidco-founder Marc Samson. "If they can put their best foot forward,they're going to be better served in their careers, and a big partof that is keeping track of your published work and developing aprofessional identity."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m_G4mkr3zJA/
Journalism May Be Collapsing, But With Pressfolios, At Least You Can Build A Nice Portfolio
If you're a working journalist (or even an aspiring one),you're probably getting tired of hearing that it'simportant to build your personal brand. Now, leavingaside the obnoxiousness of the phrase "personal brand," I suspectwe hear it so much because it's kinda true and a startup calledPressfolios aims tomake it easy for journalists to build that brand through an onlineportfolio. "Journalists probably best served by adopting themindset of entrepreneur rather than a serial employee," saidco-founder Marc Samson. "If they can put their best foot forward,they're going to be better served in their careers, and a big partof that is keeping track of your published work and developing aprofessional identity."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m_G4mkr3zJA/
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