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July 23, 2013 05:30 am GMT
Kiip, a startup that delivers real-world rewards to app users when they perform desirable tasks and reach key milestones, is announcing its integration with Yahoo Japan marking the first time Yahoo Japan has integrated a third-party service into its app, according to Kiip co-founder and CEO Brian Wong.As in other Kiip campaigns, users of the Yahoo Japan iPhone and Android apps will see "achievement ads" offering them rewards after completing certain activities. However, unlike most other Kiip campaigns, the rewards in this case will take the form of Yahoo's T-Points. In other words, Kiip is providing the technology for Yahoo Japan to bring T-Points from the web (where they are already available) to mobile.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qRqrC5-OYfA/
Kiip Will Power Rewards In Yahoo Japan's Mobile Apps
Kiip, a startup that delivers real-world rewards to app users when they perform desirable tasks and reach key milestones, is announcing its integration with Yahoo Japan marking the first time Yahoo Japan has integrated a third-party service into its app, according to Kiip co-founder and CEO Brian Wong.As in other Kiip campaigns, users of the Yahoo Japan iPhone and Android apps will see "achievement ads" offering them rewards after completing certain activities. However, unlike most other Kiip campaigns, the rewards in this case will take the form of Yahoo's T-Points. In other words, Kiip is providing the technology for Yahoo Japan to bring T-Points from the web (where they are already available) to mobile.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qRqrC5-OYfA/
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