How to Name Your Startup

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Whether it’s your product, company or rock band, choosing the name is inevitably the hardest part. Hunched over the screen typing URL after URL into GoDaddy, you cross your fingers that your seven-hundredth attempt will finally unlock that magical, unclaimed word that fits your new startup to a T

Instead of repeatedly bashing your head against the wall, here’s a simple approach to naming things that uses a score of free online services to make the process a bit less painful. We've left out the auto-refreshing random word generators, too.