Moto X Phone Coming August 1

After numerous leaks and being spotted in the hands of Google's Eric Schmidt, Motorola's new flagship phone, the Moto X, is set to make its first public appearance on Aug. 1.

The Google-owned company sent out invitations to the press Friday, offering them the opportunity to experience the new smartphone. Unlike other smartphone launches of late, however, the experience will come without a stage or a crowd, and instead in one of several small groups.

During an interview earlier this year Motorola CEO Dennis Woodside shared a few details about the phone, namely that it would be aware of its surroundings and would operate differently depending on its environment.