What Style of Digital Shopper Are You?

As ecommerce gains more ground, catering to the growing number of online shoppers around the world, it's easier than ever to purchase anything you want on the Internet.

While online shopping offers convenience, instant price comparisons and other benefits, some shoppers still prefer the traditional experience of shopping in brick-and-mortar stores, opting for the ability to try on products and to interact with salespeople.

To help visualize consumers' varying online shopping preferences, Havas Worldwide created an infographic that categorizes consumers into four groups of digital shopping styles: digitally dissociated, digitally divided, digitally experimental and digitally integrated.