Tumblr, Rebecca Minkoff, Nordstrom Team Up for Fashion Week Campaign

Rebecca Minkoff is targeting the Tumblr community to boost awareness for her upcoming spring collection show at New York Fashion Week in September, inviting Tumblr's artists, models and photographers to take part in a T-shirt and tote campaign with Nordstrom.

Artists are asked to submit T-shirt and tote designs, models to submit their pictures and photographers to submit their portfolios to [email protected] by July 25. The criteria for the designs is rather open-ended: Minkoff calls for collages, graphics, illustrations and prints "inspired by our favorite type of woman: strong and feminine." For more submission details, see Minkoff's Tumblr.