OUYA Launches Kickstarter Matching Program to Fund Indie Games

The company behind the OUYA announced that it will match funds raised by any indie game creator on its Kickstarter in trade for six months of exclusive distribution rights.

The OUYA — the $99, hackable — announced the $1 million Free the Games Fund on Thursday morning with the intent of attracting new, innovative games to the console.

“There are two reasons why OUYA is on retail store shelves today: We had an innovative idea to build an affordable and open game console for the television, and we found fans who supported our idea and provided the funds to make it happen,” said OUYA CEO and co-Founder Julie Uhrman. “Since then, we’ve seen dozens of great games launch on Kickstarter, and now we are in the enviable position of being able to give back and secure the best, exclusive games for OUYA.”