Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location

Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no.

In its latest marketing stunt, Heineken asked travelers in JFK's terminal 8 to take a leap of faith and press a button on a specially-designed "departure roulette" board, which would assign them a new destination at random — effective immediately

Many declined the offer with various excuses — business trip, heading to a bachelor party, or just not adventurous enough — but some decided to be spontaneous and go for it. Some of the travelers seem a bit happier than others about where they end up.