Emmys Hype Starts Now: Nominees Will Be Announced in Twitter Chat

The nominees for this year's 65th Primetime Emmy Awards will be revealed on Thursday in a special Twitter chat running alongside the traditional live TV announcement.

The hashtag for the chat is #emmyschat, and the event will be hosted by the second screen network ConnecTV from 6:15 a.m. to 9:00 a.m. EST.

The chat is a clear attempt to tap into the growing demographic of people watching TV online or using second screens

The consumer market research firm NPD reports that nearly 88% of homes in the United States have at least one device that can be used as a second screen (a laptop, smartphone or tablet), while 87% of consumers say they use at least one of those devices while watching TV.