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July 18, 2013 07:15 am GMT
In only a few months, the founders of IDerma, a medical technology start-up based out of Zagreb, Croatia, have developed and launched what they’re marketing as medical sensor technology for children. But unlike the sleek Scanadu Scout, this one takes the form of a teddy bear. The product is called Teddy the Guardian, a plushie installed with sensors that measure heart rate, blood pressure, oxygen levels, and temperature, and then relay that data via Bluetooth to a parent’s phone. The sensors are scattered around the bear’s body; pressing a finger to the bear’s paw, for instance, takes heart rate and oxygen levels. The idea behind disguising medical tech as a lovable toy is to provide parents and pediatricians more accurate, consistent data points. When a child is stressed out about going to the doctor, his or her vital signs will be skewed. Taking data points when the child is in a neutral emotional state can give doctors a wealth of good information to compare against when something is wrong. Of course, the bear is just as much a tool for keeping parents attuned to their child’s general well-being as it is a medical device. IDerma co-founder Josipa Maji said that for busy parents who don’t have as much time to connect with their kids, the data can show when their child’s day has been particularly stressful or problematic. Later versions of Teddy will be equipped with sensors specific to different medical conditions, Maji said. Blood sugar level measurements for diabetic children, for instance. While the United States and Europe comprise Teddy the Guardian’s primary markets, China and India are also of interest. The increase in disposable income in rapidly developing countries has resulted in more money spent on a family’s first-born child, Maji said. “We see the mommy community in the developing world as the quite the disrupters. They spend at least some time, up to 8 hours a day, on their cell phones and smartphones. 90 and even 91% [of their time] in China. In India, they believe tech makes them a better mom.” Teddy the Guardian has already cleared its biggest hurdle: getting FDA approval on the medical technology. Although IDerma has its own sensors, Maji said they opted to outsource sensor development to another healthcare company, the name of which she declined to give. The reason is simply because going through FDA and CE approval processes are
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7td4bogRgAs/
By Wrapping Sensors In A Plushie, Teddy The Guardian Aims To Sell Medical Tech For Kids
In only a few months, the founders of IDerma, a medical technology start-up based out of Zagreb, Croatia, have developed and launched what they’re marketing as medical sensor technology for children. But unlike the sleek Scanadu Scout, this one takes the form of a teddy bear. The product is called Teddy the Guardian, a plushie installed with sensors that measure heart rate, blood pressure, oxygen levels, and temperature, and then relay that data via Bluetooth to a parent’s phone. The sensors are scattered around the bear’s body; pressing a finger to the bear’s paw, for instance, takes heart rate and oxygen levels. The idea behind disguising medical tech as a lovable toy is to provide parents and pediatricians more accurate, consistent data points. When a child is stressed out about going to the doctor, his or her vital signs will be skewed. Taking data points when the child is in a neutral emotional state can give doctors a wealth of good information to compare against when something is wrong. Of course, the bear is just as much a tool for keeping parents attuned to their child’s general well-being as it is a medical device. IDerma co-founder Josipa Maji said that for busy parents who don’t have as much time to connect with their kids, the data can show when their child’s day has been particularly stressful or problematic. Later versions of Teddy will be equipped with sensors specific to different medical conditions, Maji said. Blood sugar level measurements for diabetic children, for instance. While the United States and Europe comprise Teddy the Guardian’s primary markets, China and India are also of interest. The increase in disposable income in rapidly developing countries has resulted in more money spent on a family’s first-born child, Maji said. “We see the mommy community in the developing world as the quite the disrupters. They spend at least some time, up to 8 hours a day, on their cell phones and smartphones. 90 and even 91% [of their time] in China. In India, they believe tech makes them a better mom.” Teddy the Guardian has already cleared its biggest hurdle: getting FDA approval on the medical technology. Although IDerma has its own sensors, Maji said they opted to outsource sensor development to another healthcare company, the name of which she declined to give. The reason is simply because going through FDA and CE approval processes areOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/7td4bogRgAs/
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