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July 17, 2013 08:50 pm GMT
Microsoft has not been shy in the past to spend its money on advertising its products against competition -- in 2011 apparently sinking up to $100 million on making sure that people knew about its search engine Bing. Some numbers out today from Nielsen, however, point to its efforts reaching a new high in tech advertising. It says that in Q1, Microsoft took the lead as the biggest tech advertiser of all, knocking out Intuit, the tax software company that has held that position for the past five years because of how Q1 coincides with tax season. Others in the top-five included Apple, Google and Amazon, "none of which were strangers to the top tech advertisers list in previous years."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YqJ06Z9uh1E/
Nielsen: Microsoft Pays The Most Right Now To Promote Its Products; Tech Ads Jump 30% To $723M In Q1, MSFT Jumps 200%
Microsoft has not been shy in the past to spend its money on advertising its products against competition -- in 2011 apparently sinking up to $100 million on making sure that people knew about its search engine Bing. Some numbers out today from Nielsen, however, point to its efforts reaching a new high in tech advertising. It says that in Q1, Microsoft took the lead as the biggest tech advertiser of all, knocking out Intuit, the tax software company that has held that position for the past five years because of how Q1 coincides with tax season. Others in the top-five included Apple, Google and Amazon, "none of which were strangers to the top tech advertisers list in previous years."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YqJ06Z9uh1E/
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