GlassUp Takes On Google Glass at Fraction of the Cost

Could there be a less expensive Google Glass competitor coming soon? GlassUp aims to give customers an alternative to Google's connected glasses with its own pair of augmented reality specs.

Italian company GlassUp was recently added to crowdfunding site Indiegogo and has already raised nearly $25,000 (of its $150,000 goal). Similar to Google Glass, the eyewear works with your smartphone and makes it easy to see emails, text messages, Facebook updates and news right in front of your eyes. Its maker, Gianluigi Tregnaghi, says he created GlassUp two years ago — before Google ever announced its Glass product.