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July 16, 2013 12:06 pm GMT

Rocket Internet Raises $500M From Kinnevik And Access, Plans More E-Commerce In Emerging Markets

Rocket_Internet_logoRocket Internet, the Berlin-based e-commerce incubator that has been behind dozens of startups around the world, is preparing to spin out a few more. The company today is announcing that it has raised another $500 million from two of its most regular previous investors, Kinnevik and Access, to continue funding more new ventures, as well as invest in the many it has already created. In a rare interview, Oliver Samwer, one of the brothers behind Rocket Internet, tells me that between 80% and 90% of the company’s new activities will continue to be geared at e-commerce, but it is also exploring other areas like travel as well. There are currently 75 startups in operation worldwide – fashion sites like Lamoda, Zalora and Zalando; payment ventures ike Payleven and Paymill; food operations like Food Panda — employing some 20,000 people, with a projected collective turnover of $3 billion between them. This latest funding takes Rocket to over $1 billion in backing for this year, after earlier revealing that it’s managed to amass $650 million to date (some of the big deals in that earlier tranche included Lazada getting $100 million; Lamoda picking up $130 million; and Zalora also getting $100 million). In recent times, Rocket has been putting a lot of effort into building out ventures in emerging markets, tapping into countries where competitors like Amazon have yet to move. This is something that Samwer says they will continue to do. But this comes with more challenges — working in faraway countries, and tapping into consumer tastes that have yet to be proven among them — but Samwer focuses on something else. He tells me that the other attraction is the the higher margins that comes with offering services in places where there is little competition: “If you look at the most successful mobile carriers, it’s the ones who have moved into emerging markets. In Brazil, for example, the margins for mobile carriers are higher than they are in Europe, so the complexity of entering that market is rewarded.” As with mobile businesses doing well in countries where fixed line penetration was low to begin with, the worse the existing retail infrastructure is, the more successful e-commerce is. “People often refer to all these emerging markets as the ‘rest of the world,’ but we’re talking about 5 billion people here,” he says. This does not mean that Rocket Internet will stop

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/H108mq9xKMc/

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