New Steve Jobs Movie Trailer Arrives Exclusively on Instagram

A trailer for Jobs, the indie film about the late Apple CEO Steve Jobs, has debuted on Instagram. Similar to The Wolverine trailer that premiered on rival video-sharing service Vine in May, studio Open Road Films created the Jobs trailer specifically for the platform

The film, not to be confused with the version Sony Pictures is creating based on Walter Isaacson's biography of the late tech luminary, hits theaters on Aug. 16. It stars Ashton Kutcher as Jobs and Josh Gad as fellow Apple co-founder Steve Wozniak.

The film premiered and garnered mixed reviews at the Sundance Film Festival. At the time, Kutcher revealed he imitated Jobs' "fruitarian diet" to prepare his body for the role and found himself in the hospital as a result