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July 16, 2013 07:01 pm GMT

MTV to Reveal VMA Nominees in Instagram and Vine Videos

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Ahead of the MTV Video Music Awards — which will air live from the Barclays Center in Brooklyn, N.Y., on Aug. 25 — MTV will reveal the ceremony's Video of the Year nominees and contenders for other categories on Wednesday through videos on Instagram and Vine

The network told Mashable it hired , a popular stop-motion animation creator who has recently completed videos on both video-sharing services for and Snapple, to mastermind eight pieces of VMAs-related content

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MTV will unleash the first video post at 8 a.m. ET on Wednesday, "giving the VMAs the distinction as the first award show to ever announce nominations via these social media video platforms," according to a MTV spokesperson. Each subsequent hour, MTV will divulge nominees in other categories in more Instagram and Vine videos as part of its #RoadToTheVMAs campaign

More about Mtv, Vine, Vmas, Video Music Awards, and Instagram

Original Link: http://feeds.mashable.com/~r/Mashable/~3/te4dIVys2pY/

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