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July 16, 2013 10:05 pm GMT
Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits. While that can be a useful metric, it doesn't give you any real insights into the behavior of returning visitors.Now, Analytics users have the option to create user segments that allow them to select all of the visits of a user who fits into a pre-defined segment (based on behavior or demographics).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YKNruycs2Sg/
Google Updates Analytics With Improved User Segmentation, Sequence Filters
Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits. While that can be a useful metric, it doesn't give you any real insights into the behavior of returning visitors.Now, Analytics users have the option to create user segments that allow them to select all of the visits of a user who fits into a pre-defined segment (based on behavior or demographics).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YKNruycs2Sg/
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