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July 15, 2013 06:00 am GMT
Over the last several years, we've seen a growing proliferation of multichannel networks (MCNs) pop up on YouTube, all of which are seeking to aggregate channels and audience in an effort to boost viewership and better monetize the videos that creators make. While the end goal -- more viewers, more money -- is the same for each of them, how they get to that place can differ significantly.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dIOminGJS4c/
The Art And Science Of YouTube Networks
Over the last several years, we've seen a growing proliferation of multichannel networks (MCNs) pop up on YouTube, all of which are seeking to aggregate channels and audience in an effort to boost viewership and better monetize the videos that creators make. While the end goal -- more viewers, more money -- is the same for each of them, how they get to that place can differ significantly.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dIOminGJS4c/
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