Honda to Respond to Customer Tweets With Real-Time Vine Videos

Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday

The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company's summer clearance sales event.

Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

The videos will be filmed and uploaded on the same day and customized to each user's feedback. "If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni," Susie Rossick, a senior manager at Honda, said in a statement.