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4 Steps to Explosive Real-Time Marketing
Shortly after the Superdome lights went dark during Super Bowl XLX in February, Oreo tweeted a qipppy photo, which immediately launched a “real-time marketing” fervor.
Since then, people have mentioned Oreo and real-time marketing nearly 2 million times on Twitter, and countless articles and panel sessions have examined how marketers can replicate the “Oreo moment.”
But the truth is, real-time marketing success starts with a brand's day-to-day activity, not a single well-timed moment. Don't swing for the fences your very first time out. Implement small, real-time marketing initiatives on a regular basis; patiently teach your audience they can expect timely, relevant communications from your brand. Then, when a really big opportunity arises, your team is poised and ready to make the most of it.
More about , Features, , Real Time Marketing, andOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/P9UPJQPbunI/
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