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July 14, 2013 08:00 am GMT

Why Behavior Change Apps Fail To Change Behavior

5318665531_b62722f817Imagine walking into a busy mall when someone approaches you with an open hand. Would you have some coins to take the bus, please? he asks. But in this case, the person is not a panhandler. The beggar is a PhD. As part of a French study, researchers wanted to know if they could change how much money people gave to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled how much people gave.

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