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July 13, 2013 07:44 am GMT

Can Tech Bring the America's Cup to the Common Man?

Americascupsportvision

The America's Cup sailing race has more heritage than nearly any sporting event — in fact, its trophy is the oldest still used in international competition

But the America's Cup hasn't exactly become a hit with the masses. Part of the reason: For those of us who don't go yacht racing on a regular basis, it's nearly impossible to tell what's going on when watching the competition on TV

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Or at least it used to be. America's Cup is now aiming to increase its mainstream appeal by partnering with a technology company called Sportvision. Sportvision makes high-tech data and augmented-reality products for a host of sports, but it's best known for that now-ubiquitous yellow stripe that marks the first-down line in football broadcasts

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/aotXQjWd4z4/

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