Stop Linkbait Before It Ruins Content Marketing

You’ve clicked them before: “5 Things Preventing You From Becoming a Billionaire,” “The Secret Video Obama Doesn’t Want You to See” and the ever-insidious “[Hot Female Celeb's] Wardrobe Malfunction.”

It seems harmless enough linkbait, but stories like these have the potential to kill content marketing.

Content marketing is no longer a trend or a fad — according to one survey, nearly four out of five CMOs think it represents the future of marketing.

Content marketing is popular because it works. Consumers are more likely to click, share and purchase a product from a brand's content than from its advertisements. Thus, many brands have found that creating their own content is far more efficient in reaching and engaging with customers than traditional ads