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July 12, 2013 04:19 am GMT

Facebook Hashtags Have Marketing Potential, Privacy Issues

Facebook-hashag-marketing

When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn't immediately clear how marketers could take advantage.

Facebook didn't provide much information, except to say that there would be no hashtag-related advertising, at least not yet. Many marketers rushed ahead anyway, eager to try the hashtags out

Colin Sutton, U.S. director of social media at OMD, a media-buying firm that works with brands like PepsiCo, Levi's and GE, estimates that 75% of OMD's clients have already tried hashtags on Facebook. In the UK, 61 of the country's top 100 brands have used Facebook hashtags.

More about Facebook, , Hashtags, , and Twittter

Original Link: http://feeds.mashable.com/~r/Mashable/~3/NqBktnrEM_U/

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