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14 Tips to Nail Down Demographics
Having robust data about your customers (current or future) is critical to your startup's success. Good research can inform everything from creating your marketing plan to developing a brand-new idea.
But where exactly do you begin?
We asked 14 young founders to share their secrets about how to get the most reliable data about customer demographics, needs and wants quickly. Their best tips are below.
1. App Store Reviews
It's never been easier to find out exactly what people think about the consumer products they use. Popular apps in the iOS App Store and Google Play have thousands of reviews. Even niche apps often have enough reviews to provide useful, actionable feedback about what people like and dislike about a particular product. This strategy isn't just for app developers. If your product has similarities to an app, you can still gain valuable insights from reading the reviews.
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