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July 11, 2013 04:00 pm GMT
United Online Media Group is announcing today that it has chosen to use OpenX technology to manage the placement of ads on its properties including Juno, NetZero, and Classmates.These kinds of customer announcements can be a bit ho-hum, but given United Online's reach (it says it had 100 million registered accounts as of the end of March), and the fact that it says it went through an extensive "bake sale" to choose OpenX, it seemed worthwhile to hear more about the decision.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4wTMMQjQGEQ/
United Online Chooses OpenX As Its New Ad Optimization Platform
United Online Media Group is announcing today that it has chosen to use OpenX technology to manage the placement of ads on its properties including Juno, NetZero, and Classmates.These kinds of customer announcements can be a bit ho-hum, but given United Online's reach (it says it had 100 million registered accounts as of the end of March), and the fact that it says it went through an extensive "bake sale" to choose OpenX, it seemed worthwhile to hear more about the decision.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4wTMMQjQGEQ/
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